On National French Fry Day, we created a campaign that owned the conversation on this popular internet holiday. We designed giveaways and content that spoke to millennials and live-streamed a McDonald's fry station all-day long, from Yonge Dundas Square.
On National French Fry Day, we created a digital campaign that owned the conversation on this popular internet holiday — because let’s face it, McDonald’s fries are the best fries.
Designed limited edition swag - floaties & towels, and social content that spoke to fry lovers across Canada.
We engaged fry lovers with video styles native to the Instagram platform and asked fun questions for a chance to win the giveaways.
At Yonge Dundas Square we live-streamed the fry station for 24hrs.
With additional social content, we create short videos that show the lengths fry lovers go to.